Mobile Insight

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Google Waves Good Bye To Google Wave

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Google just announced that they are shuttering the development of Google Wave as a standalone product. Predictably they are getting beat up by one and all. NYT is calling it a high-profile flop. Well, that may well be true but IMO, Google deserves a lot of credit for this move. It is quite brave of them to decide to cut their losses and move on. They are showing remarkable self-awareness and maturity. If anything far too many companies persist for far too long with products that don’t have a realistic chance of making it in the long run. Reminds me of some wisdom apparently dispensed by none other than the Tech Messiah incarnate, Steve Jobs himself. According to Bob Sutton this is what Steve is supposed to have conveyed to a group of executives at an unnamed tech company

What is really hard – and a hallmark of great companies – is that they kill at lot of good ideas.  Sure, this is tough on people who have come-up with the good ideas as they love them and don’t want to see them die.  But that for any single good idea to succeed, it needs a lot of resources, time, and attention, and so only a few ideas can be developed fully.  Successful companies are tough enough to kill a lot of good ideas so those few that survive have a chance of reaching their full potential and being implemented properly.

They are doing the right thing. No doubt a lot of technology they invented to realize Wave will get incorporated into other products. In the end Wave as a product suffered from the Kitchen Sink syndrome. It was packed with way too many features and it didn’t help that it’s UI was just not what people have come to expect circa 2009.

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Written by Varma Chanderraju

August 4, 2010 at 6:12 pm

Posted in Innovation

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